Lots of people hate Tai Lopez.
Me? I love him. His particular marketing strategy might be a little brash, but after completing his 67 steps program, I don’t see how I couldn’t love the guy.
I found Tai the same way that most of us have come across him: YouTube ads.
He’s the master of YouTube ads and re-targeting, and that’s why a lot of people hate him. They see him all the time and are frequently being interrupted by his “here in my garage” or “do you know your destiny?” advertisements.
I was watching some personal development videos on the Tube, and his face kept coming up. I was curious, so I finally clicked. After I watched about five minutes of Tai’s video, I was sold (I’m a lay down), and I purchased the 67 steps program for $67.
Basically, the 67 step program is 67 mindset shifts that Tai used to become a multi-millionaire. He learned these concepts from his mentors, living with the Amish, and also from reading thousands of books.
Although many people think he’s lying about reading a book a day, I actually believe it. I don’t think he necessarily reads every single word, but who cares? The guy is super knowledgeable about a wide range of topics, and you gotta get that knowledge from somewhere, right?
What I really love about Tai is that he doesn’t believe in “black and white” thinking. What this means is that he’ll read stuff from both Donald Trump and Hillary Clinton. He’ll take the good things that people have to teach and throw out the rest. He doesn’t think that certain things are inherently good or inherently evil like most of society. I’d say this is one of his most important “steps” or lessons in his program.
However, he also talks about being humble, adaptability, reading books, learning from mentors, being consistent, experimenting, and other important concepts to get you “the good life.”
Lately, his marketing has been more focused on Lamborghinis, hot young females, silly pranks and jokes, and selling his dozens of online courses.
While I don’t always jive with his marketing, I totally get why he does it. In an interview on Impact Theory, he tells the host that he purposely is trying to reach 18 – 25 years with his marketing as he believes he can have the most impact on that group. Of course, 18 – 25 males are into cars, hot women, nice clothes, and some immature jokes.
I get why he does what he does.
I’m a female in her 30’s (so I’m definitely not his target market), but I have to say that Tai has taught me a lot more than any of the other “gurus” out there in the market.
I’ve been through the 67 steps program twice now. The second time, I committed to finishing the program in 67 days, and I didn’t miss a single day. I created an accountability group on Facebook with a couple friends, and it worked like a charm.
I’ve noticed that I’m stronger than I was before. I’m more adaptable. I’ve made more money in the last year than I have ever before. I still haven’t fully shifted my money mindset yet, but I’m a lot closer than I was before coming across Mr Lopez.
People are going to hate and say horrible things. They say Tai is a scammer (untrue) or that he rents his cars (true) in order to discredit him. You can’t blame them because whenever someone is constantly in your face, you’re going to find something negative to say about them.
However, I have this questions for his haters: have you been through the entire 67 steps program?
I doubt it. I don’t see how you could come out of this program still hating Tai. I honestly think even the nastiest hater would be converted if they had an open mind and stuck with the whole program for 67 days.
Sadly, most haters are close-minded and have that “black and white” thinking that Tai despises.
No human is all good or all bad. We are all works in progress.
Tai Lopez has gotten more young people reading books than anyone else that I’ve seen. He actually made reading cool again. That’s a pretty crazy feat. You have to give him props.
Next time you want to judge someone, just make sure that you have the facts and consider all angles. You don’t have to like everyone (that’d be imposible) but make sure you take the good with a bad as well.